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What Are Content Audits & Why Are They Important? Good quality, relevant and helpful content, now more than ever, is key to digital marketing success. The saying ‘Content is King’ wasn’t coined for nothing after all! Great content enables you…
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How To Prepare for a Job Interview Alison Doyle is one of the nation’s foremost career experts and has counseled both students and corporations on hiring practices. She has given hundreds of interviews on the topic for outlets including The…
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9 Ways To Recover From Burnout And Love Your Job Again It seems like lately, more and more people are feeling burned out at work. Burnout, or the overwhelming feeling of mental and physical exhaustion, even affects those who typically…
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Business writing books The first stage of writing your book is understanding the why behind it. Why do you want to write your book? What is the objective? What does success look like? In other words, once the book is…
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Competitive advantage: By identifying a clear plan for how you will reach your goals, you can focus on capitalizing on your strengths, using them as a competitive advantage that makes your company unique in the marketplace. What are business-level strategies?…
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If you choose highly relevant keywords, you will win auctions for very well-placed ads at a lower price than your competitors, even if they choose a higher maximum bid. That’s because your Quality Score is higher, meaning you’ve understood the…
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Humble and willful leaders understand the fact that leadership is all about working for the greater good. They lead to transform, not dominate. They are aware of their strengths and weaknesses and always yearn to learn and contribute more. The…
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You can help improve the quality and clarity of student writing by prompting them to check their own work. For example: What is writing? Writing is a skill that is highly required nowadays. Written communication, for example, is the most…
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  Transitioning from high school to high school is overwhelming. Embracing the freedom and responsibilities college life comes with is not smooth either. However, do you ever ask yourself why some people treasure the moments they spent in college? It…
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The deadline for nominations is March 18, 2011. This annual award honours outstanding contributions to the magazine essay publishing industry of Western Canada, whether by founders, publishers, editors, art directors, writers, photographers, illustrators, designers, sales representatives, or a related field…
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