If you’re looking to rebrand your business, you may be wondering how to get started. You’ve probably heard the term “rebranding” thrown around a lot, but you may not know exactly what it means.
In this post, we’ll walk you through the basics of rebranding, including what it is, why you might want to do it, and how you can go about planning your rebrand. By the end of the post, you should have a good idea of what it takes to create a successful rebrand, as well as some tips on how to make it a success for you and your business!
## What Is a Rebrand?
A rebrand is the process of creating a new visual identity for your business. This could be as simple as changing your logo, or it could be a complete overhaul of your entire brand, including your website, social media, and everything else that makes up your online presence. A rebrand can also include a complete redesign of your physical space, such as a new logo for your storefront, a new look for your offices, or even a complete remodel of your office space. The point is, a rebrand isn’t just about changing the look and feel of your business—it can also be a way to communicate a new message to your customers and potential customers about who you are, what you do, and why they should choose you over your competitors. A well-planned rebrand will help you stand out from the crowd, and make it easier for your customers to find you and connect with you on a deeper, more personal level. It can also help you attract new customers who are looking for a new brand to connect with, and it can help you retain your current customers by making them feel more connected to your brand, and less likely to switch to your competitors’ products.
Rebranding can be a lot of work, but it can also pay off big time in the long run. If you do it right, it can give you a competitive advantage in the marketplace, and help you connect with your customers on a more personal and meaningful level.
Here are a few things to keep in mind as you plan and execute a successful business rebrand:
Make sure you have a clear vision for what you want your new brand identity to look like, and that you have the time and resources to make that vision a reality. The more time and effort you put into your re-brand, the better the results will be. If your goal is to make your business look more professional and polished, for example, it may make sense to hire a professional graphic designer to help you with the process. If, on the other hand, you want to give your business a more casual, fun vibe, it might make more sense to go with a more DIY approach, and work with a graphic designer who is more comfortable with that style of branding. It all depends on what your vision is for the new look of your brand.
Once you have your vision in mind, it‘s time to start thinking about the details of the new brand. What will your logo look like? What colors and fonts will you use? How will your website and social media pages look? What about your business cards, business letterhead, invoices, and other printed materials? How about your packaging, signage, and point-of-sale materials? What kind of collateral will you need, and where will you be able to get it printed? Will you need new business cards? If so, what kind of design do you want on your cards? Do you want them to match your new branding, or do you prefer to keep them the same?
You’ll also need to think about your social media presence. Will you be updating your Facebook, Twitter, LinkedIn, Instagram, and Pinterest pages to reflect the new branding? If you’re planning on doing this, you’ll want to make sure that you’ve got a plan in place for updating the content on your pages, so that you don’t end up with a bunch of old, outdated content that doesn’t align with your new look.
As you think about all of these details, it’s important to remember that your customers are going to be seeing your brand for the first time, and they’re going to have an impression of what your business looks like based on the way you present it to them. Make sure that the first impression you give your customers is a positive one, and one that reflects your new, more polished brand identity.
One of the best ways to do this is to write down all of the things that you think your customers will notice when they first see your business’s new look, and then make sure to incorporate those things into your branding. For example, if one of your customers notices that your logo is a little different from what they’ve seen in the past, they might think that your business has changed hands, or that your products or services have changed. If that’s the case, you can use that to your advantage, and use it as an opportunity to let your customers know that your brand has changed, but that they’ll still be getting the same high-quality products and services that they have always gotten from you. You can also use the fact that your old logo is different from your new one as a chance to tell your customers a little bit about the history of your company, and what it was like when you first started out.
When it comes to choosing a new name for your new business, there’s no right or wrong answer. It’s all about what’s right for you. Some people like to keep their old business name, and just change the name of their business. Others like to completely change their business name to something that better reflects what they do and who they are. Whatever you decide to do, make sure you think long and hard about it before you make the final decision. You’ll be making a big decision that will have a long-lasting impact on your business, so make sure the decision you make is the right one for you, and not just the easiest one to make.
If you need help with your rebrand, or if you’d like to learn more about the process, feel free to give us a call. We’d be happy to answer any questions you may have, and we can also give you some tips on how you can get started on your own rebranding project.